Card Design Guidelines

Each card scheme offers its own set of rules and guidelines for customizing a card's design. Below, we outline the customization rules specific to each scheme. This document focuses on Mastercard and its requirements for branding, color, and layout on physical cards.

Mastercard

Mastercard provides specific design guidelines to ensure consistency, brand integrity, and user recognition across all issued cards. These guidelines help issuers create designs that adhere to Mastercard’s standards while allowing room for customization.

1. Brand Mark Locations on Vertical Cards

When designing a vertical card layout for Mastercard, it's essential to place the Mastercard Brand Mark in designated locations. This helps maintain brand visibility while aligning with the global standards for card design.

• The brand mark should be clearly visible.
• Ensure the brand mark is not distorted, cropped, or obscured by any design elements.
• Placement guidelines must adhere to Mastercard’s template.

Figure 1: Example of Mastercard brand mark placement on a vertical card layout.

2. Examples of Card Designs

Below are some examples of Mastercard card designs that follow the approved guidelines for brand mark placement, color combinations, and overall card layout. These serve as inspiration for designing compliant, attractive cards while maintaining the distinct Mastercard identity.

• Example 1: Clean, minimalistic design.
• Example 2: A more vibrant, creative approach, highlighting key design features.
• Example 3: Corporate branding with Mastercard's iconic brand mark placement.

Figure 3: Examples of Mastercard-compliant card designs.

In summary, following Mastercard's design rules helps maintain brand consistency and ensures the card meets both functional and aesthetic requirements. Always refer to the Mastercard Card Design Guidelines document for specific dimensions, safe zones, and further instructions on customization.